Designing your Brand!
Define who you are and what you do.
What is your brand?
Not long ago, a company’s logo was their image. But today with the rise of social media, a company’s image—and the stories customers tell about their company—is called branding.
Consumers become so involved in their favorite brands, that they help tell a company’s story. They share on Facebook and Instagram the good, the bad and the amazing.
So how do you hit that sweet spot to get consumers to fall for your brand?
Speak clearly to your customer
Your brand has a story to tell.
If you don’t know it, then it’s important to take the time to find out.
And, you shouldn’t have to look far. Your story should speak directly to the heart of your customer.
Our job is to help you craft the story that your customer wants to hear and design a brand that will help you tell your story.
Define who you are and what you do.
The Branding Process
Here is what you can expect.
Step 1: Discovery
I’m inquisitive. In the discovery step, I really want to know your business, industry, competition and customers. I will ask you lots of questions. I will ask you to drill down with me to the core of how people see you now and how you want them to see you moving forward.
Step 2: Creative
The creative work begins. I will build a brand roadmap for you from the information and research and I’ve gained in the discovery step. I will use this roadmap in the creative step to create a variety of concepts for you to review as a launching point.
Step 3: Refine
In step 3, we will take the best ideas and concepts from step 2 and, in a back-and-forth process. During this time, I will work with your feedback as well as provide professional input. We will work together to refine any rough edges until the greatness of your brand shows through.
Step 4: Launch
Once have landed on the final version and you’ve approved a design, we will finalize the master brand assets including logos, brand colors, fonts, etc. I will prepare a set of basic brand guidelines. The guidelines will be your bible, ensuring the logo usage is clear and your brand stays consistent.
Thank You’s!
Let me help you…
The core of my business is helping people. Yes, I love building brands and designing websites, online stores and beautiful marketing peices… I love launching products building automated marketing systems. I love creating social media and lead generating funnels to build your list of prospects and turn them into paying customers and raving fans.
But, the real win for me happens when we leverage your expertise and business knowledge and we build something together that powerfully and effectively will impact your business.
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