Designing your Brand!

Define who you are and what you do.

What is your brand?

Not long ago, a company’s logo was their image. But today with the rise of social media, a company’s image—and the stories customers tell about their company—is called branding.

Consumers become so involved in their favorite brands, that they help tell a company’s story. They share on Facebook and Instagram the good, the bad and the amazing.

So how do you hit that sweet spot to get consumers to fall for your brand?

Speak clearly to your customer

Your brand has a story to tell.

If you don’t know it, then it’s important to take the time to find out.

And, you shouldn’t have to look far. Your story should speak directly to the heart of your customer.

Our job is to help you craft the story that your customer wants to hear and design a brand that will help you tell your story.

Define who you are and what you do.

The Branding Process

Here is what you can expect.


Step 1: Discovery

I’m inquisitive. In the discovery step, I really want to know your business, industry, competition and customers. I will ask you lots of questions. I will ask you to drill down with me to the core of how people see you now and how you want them to see you moving forward.


Step 2: Creative

The creative work begins. I will build a brand roadmap for you from the information and research and I’ve gained in the discovery step. I will use this roadmap in the creative step to create a variety of concepts for you to review as a launching point. 


Step 3: Refine

In step 3, we will take the best ideas and concepts from step 2 and, in a back-and-forth process. During this time, I will work with your feedback as well as provide professional input. We will work together to refine any rough edges until the greatness of your brand shows through. 


Step 4: Launch

Once have landed on the final version and you’ve approved a design, we will finalize the master brand assets including logos, brand colors, fonts, etc. I will prepare a set of basic brand guidelines. The guidelines will be your bible, ensuring the logo usage is clear and your brand stays consistent.

Thank You’s!

Mat is the measuring stick I use…

In 15+ years in the communications/media industry, I’ve worked with designers from around the country. I’ve yet to work with anyone who can compare to Mat Casner. His creativity and design ability are off the charts. I continue to use him as the measuring stick by which I measure other designers.

Jill Lee, Communications Manager Premier Sports Management
Jill Lee, Communications Manager

Mat was my X-Factor

Mat will make you shine. He single-handedly SAVED my company’s launch for an ultra high-profile, time-sensitive event. We needed a brand, a website, social, apparel…like yesterday! His knowledge, skills and abilities won me over.

Rachel Ropp, Owner Revamp & Revive
Rachel Ropp, Owner

Fantastic work ethic and follow through

I’ve worked with Mat across two different companies. His work ethic and follow through is fantastic. I highly recommend Mat to anyone looking for creative or web-related services!

Jon Schram, Founder and President The Purple Guys
Jon Schram, Founder and President

Working with Mat is a privilege

He brings an incredible amount of creativity, passion and support to every project which has included marketing pieces, logos, digital assets and entire publications.

Amy Richards, Director of Marketing Fellowship of Christian Athletes
Amy Richards, Director of Marketing

I was at wits end…

I reached out to Mat after struggling—for months—with multiple designers. Mat took the ball and ran and—in just days—gave me exactly what I needed and quickly became my go-to designer.

Beth Foulk, MBA Axcet HR Solutions
Beth Foulk, MBA

Gifted at making our concepts a reality

I have worked with Mat for several years and in different environments. His work is outstanding! He is gifted at taking a concept and making it a come to life. Excellent customer skills, work ethic and a great heart.

Tim Adcox, Executive Director Heart of a Champion Sports
Tim Adcox, Executive Director

Let me help you…

The core of my business is helping people. Yes, I love building brands and designing websites, online stores and beautiful marketing peices… I love launching products building automated marketing systems. I love creating social media and lead generating funnels to build your list of prospects and turn them into paying customers and raving fans.

But, the real win for me happens when we leverage your expertise and business knowledge and we build something together that powerfully and effectively will impact your business.


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