Designing your Brand!

Step 1: Discovery

Branding Form

  • The Basics

    To make your brand the best it can be, I'm going to need your assistance. Would you please take a few moments and provide me with responses to the questions below. If you don't have an answer for every question, that's okay. However, I want to let you know, my brand clients that get the absolute best results, always take the time to think about these questions and give me their best responses.
  • About You

  • About the Project

  • Timeline and Budget

4-Step Branding Process

STEP 1: DISCOVERY

YOU ARE HERE. I’m inquisitive. In the discovery step, I really want to know your business, industry, competition and customers. I will ask you lots of questions. I will ask you to drill down with me to the core of how people see you now and how you want them to see you moving forward.

STEP 2: CREATIVE

The creative work begins. I will build a brand roadmap for you from the information and research and I’ve gained in the discovery step. I will use this roadmap in the creative step to create a variety of concepts for you to review as a launching point. 

STEP 3: REFINE

In step 3, we will take the best ideas and concepts from step 2 and, in a back-and-forth process. During this time, I will work with your feedback as well as provide professional input. We will work together to refine any rough edges until the greatness of your brand shows through. 

STEP 4: LAUNCH

Once have landed on the final version and you’ve approved a design, we will finalize the master brand assets including logos, brand colors, fonts, etc. I will prepare a set of basic brand guidelines. The guidelines will be your bible, ensuring the logo usage is clear and your brand stays consistent.

Thank You’s!

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